"Dear Customers";  A Weekly Letter from Paul Costa

 Dear Customers,

      Occasionally, my wife will insist on rearranging my sock and underwear drawers.  This includes, but is not limited to, folding neatly, arranging in stacks according to color, all the while ensuring that the rag bag has plenty of new dusting, polishing and waxing cloths .  If it were left up to me, I’d just get deeper drawers but apparently there is some genetic pre-disposition in the fairer sex that makes stretched out elastic some sort of crime against nature.  Yesterday, while installing a new hook in my son’s bedroom, I happened to glance into his waste basket only to find a pair of black boxer briefs wadded up in the bottom.  Upon further inspection, I determined that they were mine and since they contained no hidden or even obvious flaws – I returned them to their rightful place!  Must have thought I’d never notice them there!

      Unfortunately, underwear drawers are not the only things that need rearranged once in a while.  The shelves in the supermarket can stand a little tweaking from time to time.  Three weeks ago on a Monday and Tuesday we had a baker’s dozen of salesmen in our store to reset and retag several sections.  A reset is when they remove the discontinued items, add new ones and generally rearrange the order of stock on the shelves.   Then of course, they need to put up new ordering tags which takes a while but it’s necessary and should be done every year or so;  if not the whole store at least certain sections.  So if you are wandering around our aisles and you can’t find something that you’ve purchased before chances are it may have just been moved.  Ask us and we’ll let you know it’s new location or if it was one of the unlucky items that was discontinued.   Sometimes a discontinued item was the manufacturer’s call and sometimes Olean Wholesale didn’t feel it sold enough to warrant space in the warehouse.  If it happens that Olean Wholesale canned it, we can sometimes “special order” it back in if it’s something that sold for us.

      But equally important as keeping our shelves up to date is keeping our approach to retailing fresh.  That’s why every month of 2012 we’ve pre-scheduled a special sales event in addition to our regular weekly specials.   Besides the popular Meat Bonanza’s, of which there are five, we’ll have Steak Sales, Bundle & Big Pack Sales, Mother’s Day & Father’s Day sales and many more.  You’ll know it’s a special event because it’ll be added to our weekly flyer in the form of an outside “wrap around”.  In fact we just enjoyed February’s in the form of a Super Bowl “wrap”. 

      Keep your eyes peeled for upcoming events.  You won’t want to miss out on the special pricing and wide variety of delicious items from all departments.  It’s our way of saying “Thanks for Shopping Costa’s”!